more customers in 2012 by using Google Places
- the new way for potential customers to search for local businesses
using the Internet. Yellow Pages, adverts in the local press, online
directories and even your company website are now much less effective.
- Google has already
created outline Place Pages for most local businesses. A Place Page
is really a small website that is unique to a particular business.
The problem is that these outline pages are very likely to do your
business more harm than good. Click here
to find yours. (Of course, If you do not already have a Page,
we can create it for you.)
- Your Place Page
is the first thing your local potential customers are going to see.
It's vital that it gives all the necessary information about your
business and is well presented, with photos and other items, so that
they are persuaded to choose you.
- Google is putting
customer reviews on your Page. Your potential customers are
going to see what existing customers are saying about you. A prominent
negative review will hurt your business. Your reputation on Google
Places needs to be managed. Click here
to see our guidelines on this.
- Google produces
many pages of results for every search. It's important that your business
appears at or near the top of the first results page. Your Place Page
needs to be optimised to ensure this happens. In order to get to the
top of the results, you need a page that is completed with all the
features that Google allows; here's a good
example. In addition to positive reviews, you need to have lots
of relevant 'citations' - see more
on this here.
- Depending on
the nature of your business, you can use your Page as a means of displaying
special offers of linking to moneysaving vouchers.
EVC are the
local experts in Google Places and offer a range of tailored services.
Let us develop your Page to ensure that it wins you new business - call
us today (01525 220960) or email us at firstname.lastname@example.org
Google is putting
a lot of effort into making Google Places accessible to users of smartphone
such as the iPhone, Blackberry and Android-based phones. There are some
examples here of how Places appear on
In addition to making
your Google Places Page work effectively for you, we can link it to
the use of further effective marketing approaches using new Internet
and mobile phone technology - see here
for an overview.
(By the way, click
to see Google's cool video on Places. With EVC, you might just get to
be that cool - though we can't guarantee that bit!)